Hey, Remember – The Miller Lite Catfight Commercial


Remember the controversial 2003 Miller Lite Beer Catfight Commercial, where two beautiful babes got into a brawl over whether it “Tastes great” or is “Less filling”


It’s January 2003, millions of viewers turned on their televisions to watch their favorite football team or TV show. Commercial breaks are an accepted form of TV-watching. There’s no streaming, no one is binge-watching television programs and you can’t just ‘skip’ over an ad. Most people are using commercial breaks to run to the bathroom or grab a snack before the show or game returns.

Amongst the commercials being aired, there’s one particular one that catches male viewers gaze and will ruffle the feathers of a whole lot of people.

Two hot, sexy women are pulling each others hair and rolling around in a fountain over a debate of the values of Miller Lite Beer. One proclaims it’s the best beer because it “Tastes great!”, the other declares it’s because it’s “Less filling!”. Cue the fireworks for one of the most controversial, raciest and most talked about commercials ever.

It would become known as the ‘Miller Lite Catfight Commercial’. 

Miller-LIte-2003-Catfight-controversial-commercialLet’s first take a step back all the way to 1974 when Miller Brewing Company began a successful marketing campaign for its new ‘Light Beer’ option, Miller Lite that was “everything you always wanted in a beer. And less.”

When Miller set out to promote their new ‘light beer’, they faced a problem. A ‘light’ beer doesn’t sound very appealing compared to an old fashioned brewsky. Why not just drink a regular beer? By drinking a ‘Light Beer’ it sounded like its intent was to count calories. That was an objective that was labeled to be a bit more feminine than for the male hard drinking, beer guzzling target audience Miller wanted to get to buy it (at the time male drinkers reportedly made up 80% of its customers). What’s so great about a ‘light beer’ and how could the Miller Brewing Company make Miller Lite appealing to their large male customer market?

McCann-Erickson Worldwide a renowned advertising agency came up with an idea. A marketing campaign that would be ranked by Advertising Age Magazine as the eighth best advertising campaign in history.

The slogan “Tastes Great!…Less Filling! was born.

The Bureau of Alcohol, Tobacco and Firearms prohibited the use of active professional athletes from appearing in beer advertising. However, that didn’t exclude retired athletes to be hired to shill beer. And Miller signed them up! The first Miller Lite ad that used the famous slogan was in 1981 with John Madden. 

Miller-Lite-Beer-ad-commercial-Tastes-Great-Less-Filling-marketing-campaignThat ballooned into a whole series of humorous commercials featuring brawny and beloved ex-athletes, oddball cultural figures and celebrities trumpeting the slogan while having an argument over which side of the debate they stood on. The collection of pitchman Miller Lite used ranged from people like Madden, Bubba Smith, Mickey Spillane, Bob Uecker, Dick Butkus, Rodney Dangerfield, Mickey Mantle, Billy Martin and George Steinbrenner. 

The silly ads were a huge hit. The slogan of ‘Tastes Great…Less Filling’, became one of the most famous taglines in television advertising. The huge popularity of Miller Lite helped give birth to an entirely new beverage category. Miller Lite would capture more than ten percent of the entire beer market. The television commercials continued for most of the decade.

In the book, Lite Reading: the Lite Beer from Miller Commercial Scrapbook from 1984, author/journalist Frank Deford asked, “Have you ever met anyone who disliked the Lite campaign? Have you ever even met anybody who left for the bathroom when a Lite commercial came on TV?” 

So, now let’s fast forward a bit. The 1980s are now coming to a close and the 1990s are just starting up. Other light beers are on the market and now fighting for customers and Miller Lite is losing its grip on its customers. Bud Light will pass Miller Lite as the number one ‘Light Beer’ in 1994. 


Miller-Lite-Beer-1989-vintage-sexy-ad-The image of Miller Beer got something of a facelift in the 1990s. It was the era of ‘Guy Culture’ and ‘Lads Magazines’. Maxim, FHM, Loaded, Nuts, Zoo, Stuff, filled magazine stands with semi-naked female celebrities and models on their covers. Girls Gone Wild videos were being played in VCRs across the country. Baywatch featuring a buxom and wet Pamela Anderson running in slow motion on the beach was the most popular television show on the planet.

It’s no wonder why beer companies decided to follow in the same direction and really lean into the philosophy that ‘Sex Sells’.  

Retired athletes and funny middle-aged celebrities packed in a bar having comical arguments suddenly seemed so antiquated. Bob Uecker and Dick Butkus were replaced as pitchmen for a younger and more seductive image. Wrinkles went out and tantalizing flesh came in. Bikini girls became the focus in the marketing for beer.  

But along with the popularity with its male consumers, it would also attract controversy.

Miller Beer was certainly not the only beer using sexual imagery to market its brew. Other beer brands began to feature more and more ‘sexy girls’. It almost became a contest as to which beer company could amp up the ‘hot sexy girls’ that were used to market their cold suds. 

There were ‘The Coors Light Twins’ who debuted in the spring of 2022 in a series of commercials dubbed ‘Love Songs’. The commercials became a cultural phenomenon. They were parodied on Saturday Night Live and ended up being controversial enough to give former chairman Pete Coors headaches down the road when he later ran for Senate.

Up in the Great White North of Canada, Molson Breweries featured beer ads entitled ‘The Rare Long-Haired Fox’. The premise of the maketing series of ads was meant to spoof nature documentaries that were popular to the Canadian audience.

Sex-Sells-Beer-Advertising-Marketing-AdsThere were many entries in the campaign, but the ‘Fox’, who was a long-haired young woman in a halter top, raised the anger of feminist groups. The company later acquiesced to the outcry. They changed the ‘Fox’ to ‘The Heavily Bundled Arctic Fox’, where now the woman was wearing a parka with a hood. She was even given a pair of gloves.

In Germany, the St. Pauli Girl Beer had been featuring costumed ladies on its label and in advertising for decades. The women got more glamorous and sexy in its ads. The tagline for the brand was “You’ll never forget your first girl”. Clearly making a connection between the brewsky and the lovely lady holding it. 

Swedish-Bikini-Team-models-Old-Milwaukee-Beer-controversyMost famously, in 1991 Pabst Brewing Company, owner of Old Milwaukee Beer caught the much desired 21-35 male demographic for their beer for a short period of time by their drawing in eyeballs with ‘The Swedish Bikini Team’.

The Swedish Bikini Team was meant to be something of an absurd spoof of all the ‘sexy’ beer advertising that was permeating the market. It played up the American stereotype belief that Scandinavian women were the embodiment of the perfect female that guys dreamed about. Platinum blonde hair, big boobs filling out bikinis. Plus, the team would bring bored and thirsty men beer! 

They were like real life Fembots from Austin Powers. They looked like something created in a hi-tech sensual dream lab – which is kind of where they came from. They were a concept thought up by an advertising agency. The girls were not Swedish, they were simply women who answered a casting call in L.A. to play the roles of seductive, swimsuited Swedes and given Danish/Norwegian names – Uma, Karin, Hilgar, Eva, Ulla. They were fitted with the same suits and blonde wigs and The Swedish Bikini Team was born!

And no, Sweden doesn’t have any kind of official bikini team. There’s really no ‘bikini’ sport that exists.

The ads were very popular. The Swedish Bikini Team became popular enough to do a layout in Playboy and landed on its cover. They guest starred on Married…With Children and even got referenced in The Simpsons. TV guide called the ad campaign ‘1991’s Energizer Bunny’. A poll in Ad Age found the Swedish Bikini Team was the second most-popular beer ad of all time – right behind “Great Taste/Less Filling”.

Despite their popularity, the ads for The Swedish Bikini Team were pulled after only seven months due to protests by the National Organization of Women and charges of sexual harassment by female employees of Pabst Brewing Company.

Swedish-Bikini-Team-Old-Milwaukee-Beer-sexy-girl-marketing-adThese old beer promotions look more like pin-up photos and posters that align with a Playboy layout than an advertisement for a product. While these marketing campaigns might have been short-lived and are frowned upon today, at the time these ads and ladies enjoyed fleeting pop culture notoriety.

Today, they’re nostalgically remembered by those who gazed upon these beer ads that were so popular at the time. These advertisements were ripped out of magazines and taped to walls of bedrooms, dorm rooms, lockers, garages.

Let’s face it, the adoration these promotions received from admirers probably had less to do with being a fan of the beer brand, and more to do with the sexy women in seductive poses. All these beer companies wanted to attract attention from their male drinking customers, the women were hired to do the job and get it done and they succeeded. 

These are relics of an advertising era long gone. You might discover remnants of withered and yellowed images of these old beer marketing campaigns of bikini bombshells packed away in attics and basements, buried in antique stores or spot them every now and then popping up on Ebay. No longer can they be found in magazines, they’re no longer displayed in the windows of liquor stores and are not plastered on billboards anymore. 

Which brings us to the famed ‘Catfight Commercial’

It was January 2003 and Miller Lite debuted it’s latest television commercial in their ongoing “Tastes Great/Less Filling” series of commercials. There were no former athletes or celebrities in this new commercial. Keeping with the current marketing trend, Miller Lite was about to go all in with ‘sexy’.

Two gorgeous women – a blonde (Tanya Ballinger) and a brunette (Kitana Baker) are arguing which side they fell on in the debate as to what makes Miller Lite beer so good.

Kitana-Baker-Tanya-Ballinger-Miller-Lite-catfight-commercial-girilsEach feeling impassioned by their stance in the matter, they proceed to scream their side of the argument and then things quickly get physical. The ladies begin to throw punches, pull each others hair and fall into a fountain where they continue to fight. Wet and angry, the gals start tearing each others clothes off revealing their impressive attributes, all the while each are yelling “tastes great” and “less filling”.

The fight then further escalates with the ladies jumping into a cement-mixing trough while still mauling at each other. Now the fight resembles a mud wrestling match in a not so subtle way. 

It turns out this incredibly absurd scenario is something of a ‘fantasy commercial’ that is told from the perspective of a bunch of beer drinking buddies hanging out. Their female companions who are listening to them are disgusted by their sexist attitude and scold them for the very idea of this ‘commercial’. 

There was a little longer version of the commercial that aired on cable television that came with a final punchline. One dude says, “I’ve got an idea for the ending” and we cut back to the fantasy commercial where the gals are half nude in the cement mix and the brunette says to the blonde “Let’s make out!” and the women start to kiss.

That is the notorious Miller Lite Catfight Commercial. It would become one of the most talked about commercials of the year. 

The commercial was instantly popular and had people talking immediately. Broadcast to millions of homes during the National Football League playoff games, it caught the attention of a whole lot of eyeballs. It also received criticism with some saying it was demeaning by treating the women as sexual objects. 

The controversy got loud and the debates became more heated than the fictional ‘Tastes great/Less filling’ argument. The commercial was met with disgust from various religious and moral groups, along with accusations of blatantly objectifying women from others in the advertising community. Molson Coors, the owner of Miller Lite received over 2,500 complaints and 200 angry emails about the commercial. Some women’s groups denounced the ad as degrading, sexist and a new low in pandering.

Miller Lite claimed the ad was simply satire. A representation of how regular beer loving guys would make a beer commercial. 

It even ended up as a topic on CNN’s debate show Crossfire. Here’s an excerpt from that discussion:

James Carville – “What are you trying to tell these kids with that [commercial]?”

Miller-Lite-Catfight-Commercial-Ad-controversy-Molly Reilly, Marketing Communications Manager for Miller Brewing Company: We’re not trying to tell kids. This is on television over 70 percent of the audience is over 21. So we’re fishing where the fish are. We’re going for the guys who can buy the beer. We’re telling them that we’re in on the joke. We know what they’re talking about at the bar. And we are in on the joke. We think it’s funny. We’re making — just making fun of the situation spoofing on things that guys talk about at bars all the time.

Carville: I tell you one thing, I will say this, that it is brilliant, because every guy has a fantasy about watching two girls make out in mud.

Christine O’Donnell, Saviors Alliance for Lifting The Truth: I know a lot of straight men who don’t find that attractive, who aren’t attracted to women who behave like that. And not even from a conservative point of view, but from a female point of view, I find that utterly offensive. 

Tucker Carlson: Don’t you admire the directness of it? I mean, for years people attacked ads for their subliminal messages. There’s really nothing subliminal about this. I mean, the mud and the — literally, it’s mud wrestling. Don’t you absolutely admire that, the frankness?

O’Donnell: I don’t admire it

Miller-Lite-Beer-Controversial-Catfight-Commercial-sexy-mud-wrestling-2003USA Today covered the controversy regarding the commercial. Laura Ries, a media and image consultant told the newspaper, “Every time I see it, I cringe. It’s explicit. It’s degrading. It has no real message, except all men are idiots and all they think about are girls mud wrestling.”

Bob Garfield of Ad Age noted that male staff members had conflicting reactions to the commercial. “When the AdReview staff… encountered ‘Catfight’,” we were doubly embarrassed… that the sponsor could be so cheap and vulgar, and secondly that we, the entire staff, leered appreciatively at the babes.” 

Miller Lite insisted the commercial hit its target audience 21-to-31-year old beer drinkers and had been a success. “They see it for what it is: a hysterical insight into guys’ mentality, said Tom Bick, Miller Lite brand manager. “It’s really a lighthearted spoof of guys’ fantasies.”

Stuff-Magazine-2003-Miller-Lite-Catfight-Girls-Kitana-Baker-Tanya-BallingerNo doubt, the commercial got folks talking. As a result, Baker and Ballinger enjoyed a burst of fame thanks to starring in the commercial. Of course, the popular ‘men’s magazines’ wanted to get the famous ‘Catfight Girls’ for a pictorial layout. Stuff Magazine was the lucky rag to score the two, where they posed in a layout and got on the cover. 

Along with their sexy poses and buried in the gaggle of superficial and frivolous questions that were asked of the two, the controversy that kicked up over the commercial was touched on and they were asked about it. 

“The Kansas City Star said the commercial made “women AND men look bad” while Advertising Age labeled the spot “cheap and vulgar”. Got a response?”

Ballinger: “They just didn’t get it, I guess. I’m sorry if I offended anybody. I thought it was hilarious. You just have to lighten up and get the humor of it.”

Baker: “It’s unfortunate that people took it the wrong way. It was intended as a funny commercial.” 

They were also were asked: “What do you two bring to this time-honored ad campaign that say, Bubba Smith and Dick Butkus did not?”

Ballinger: “I guess the female anatomy.”

Baker: “Tanya and I bring both the sexuality and the fun parts of the commercial. To be honest, I definitely think men would rather see women.”


About that added “Let’s kiss”, Ballinger explained, “It’s kind of funny, because the controversial line that Kitana says [“Let’s make out”] was not in our copy when we went to the audition and not when we were shooting….like at the last take, they said, “Hey, Kitana, would you say this?” And she said it, and it made the cut, and there it is. We didn’t lip-lock, though. I guess it might have looked like we did, but it wasn’t an actual kiss.”

In an interview with the New York Post, Baker described some more behind-the-scenes tidbits of making the commercial. 

“That fountain was freezing cold! And the fake cement was really, really thick. So it was kind of hard to wrestle around in that, but we did what we had to.”

Kitana-Baker-Miller-Lite-Beer-Catfight-Girl-commercial-controversyMiller Lite ran four ‘Catfight’ commercials from January to June in 2003 . One was something of a parody of the first where two overweight men basically recreate the catfight and Baker and Ballinger look on in amusement.

Another featured only Baker who’s provoked by a dude to fight him in the fountain – and he enjoys every moment of it.

Had there been no controversy and the ‘Catfight Campaign’ had only got folks to buy Miller Lite, Baker and Ballinger could have become the faces of the beer for who knows how long. They came close, with Miller Lite releasing special collectible bottles with them on the label.

They certainly fulfilled the qualities of being two ‘sexy women’ and clearly the male audience liked them. On top of that, they had attained a lot of exposure (pardon the pun) from that first commercial. It would seem to have made sense to ride the wave of attention and sign them up to return to film more spots.

If things had worked out, viewers could have seen Kitana and Tanya have dozens of fights in all sorts of places with different scenarios. The ads might have been an ongoing campaign that ran over the course of several years, like those earlier Miller Lite Beer commercials with ex-athletes.

But, that wasn’t meant to be. The ‘Miller Lite Catfight Commercials’ would have a much shorter shelf life and only be a momentary part of Miller Lite’s history. 

Miller-Lite-Beer-Catfight-Commercial-Pamela-Anderson-controversial-sexistIn the fourth and final ‘Catfight Commercial’ the famed blonde and brunette were brought back to have a final tussle. This time Baker and Ballinger were given a surprise guest-star. Pamela Anderson – who was the biggest star on the planet at that point – shows up and asks the Miller Girls if she could join in on a pillow fight.

It’s very unlikely this marketing campaign would air today. 

As much as young men raised their beer mugs and had a laugh with a wide-eyed gaze over the ‘Catfight’ commercials and praised them, the controversy wouldn’t die down. The real kicker was, while the new ‘Catfight Campaign’ got everyone talking, it didn’t translate to an increase in beer sales. Put simply – young men liked the babes, but didn’t buy the beer. 

A June 4, 2003 New York Times article highlighted that “sales of the Miller Lite brand are slumping and the provocative campaign did nothing to improve the situation.”

Miller-Lite-Beer-ad-2004It went on to quote Benj Steinman, editor of Beer Marketer’s Insights, saying the ads were “sensationalistic,” and simply “trying to get noticed.” His publication also observed that during the time “Cat Fight” was being aired, sales of the beer fell 19% in Texas, the product’s most popular state.

Also sited was Bob Garfield, critic for Ad Age, who summed it up this way – “Sex is not a substitute for a reason to buy a product.”

So with all that, Miller Lite cancelled its ‘Catfight Campaign’. “Scott Bussen, spokesman for Miller Brewing, implied that the negative attention the Miller commercials attracted is one of the reasons upcoming Miller campaigns will be focusing far less on sex and instead emphasizing the quality of the product.” (New York Times, July 31, 2003).

From there, Miller Lite’s commercials and ads veered away from sexuality and focused more on promoting its product – without bikini girls holding the bottles. In fact, all beer companies were under increasing pressure to ‘de-sex’ their advertising. And they did. 

While the ‘Catfight Campaign’ threw in the towel, Baker and Ballinger were able to spend a little bit more time in the spotlight and ride their 15-minutes of fame a tiny bit further.

They went on to appear together at WrestleMania IX. What did they do there? They got into a catfight of course!

WWE obviously wanted to capitalize on the famous and trendy ‘Catfight Girls’ somehow. Baker and Ballinger were known for getting into a scuffle and ripping off each others clothes. Well, that’s exactly what they were hired to do at WrestleMania.

So, Baker and Ballinger are guests backstage and are hanging out with Torrie Wilson and Stacy Keibler. A poorly staged and badly scripted argument over who created Wrestlemania – Hulk Hogan or Vince McMahon commences.

Torrie believes it was Hulk Hogan. Stacy says Vince McMahon. They both leave fuming, leaving Kitana and Tanya to pick up the argument.

Tanaya-Ballinger-Kitana-Baker-Miller-Lite-Catfight-Girls-Wrestlemania-19-2003Ballinger feels Hogan. Baker thinks McMahon. This ‘point-counter-point’ continues as they begin to shout back and forth at each other and finally declare they will settle this argument with a catfight in a giant bed. 


Just something to note here: The whole ‘Catfight Commercial’ used this back and forth with the old Miller Lite slogan ‘Tastes Great/Less Filling’ and it worked rather nicely for a 30-second television commercial. Stretching the premise any further I don’t think works very well. It’s fine to be used in a short commercial break, but basing a whole ‘match’ around this ‘back and forth’ argument is pretty weak, lame and unfunny. At least it was with how WrestleMania executed it.  

But, hey, they’re the Catfight Girls that’s what they do. So, wrestling fans were about to see a real Miller Lite Catfight Commercial in person and live on TV.

Before the big slugfest gets underway, Torrie Wilson and Stacey Keibler show up to add their own sexiness to “this catfight”.

If you watch the clips of ‘this catfight match’ it’s embarrassingly laughable and extremely, extremely silly. It looks like little kids having a squabble and very awkwardly flailing pillows at each other. All the women get their tops removed revealing their bras and Coach, who’s refereeing this whole thing, get his pants pulled down.

Wrestlemania-19-Miller-Lite-Catfight-Girls-Stacy-Keibler-Torrie-Wilson-Tanya-Ballinger-Kitana-Baker-2003 worst moment
Tanya Ballinger, Stacy Keibler, Kitana Baker & Torrie Wilson taking a bow at WrestleMania IX in 2003

I don’t even think the wrestling crowd enjoyed it. 

I’ve seen this ‘Wrestlemania Catfight Match’ make lists of ‘The Worst WrestleMania Moments Ever’. I’m not surprised. 


The excitement and popularity of the ‘Catfight Girls’ soon started to calm down. The whole controversy became one of those brief moments in pop culture. For those who were around for it they would remember it, but younger folks have no idea of the short-lived ‘Miller Lite Catfight Girls Phenomenon’.

Fame was also fleeing for the ‘Catfight Girls’ themselves. All the attention and press they got didn’t help launch long careers for Baker and Ballinger. Once the publicity had died down and Miller Lite moved on with their next marketing campaign, both Baker and Ballinger sort of disappeared. 

A Miller Lite ‘Catfight Girls’ promotional poster and a 2003 Benchwarmer Card featuring the ladies

Baker had landed some small supporting roles in some films before she landed the Miller Lite gig. She showed up in Auto Focus where she flashes her breasts. She was also a model for the magazine Vampirella and appeared on the cover several times.

After the ‘Catfight Commercial’, she did score a role in 2004’s comedy/horror film Incident at Loch Ness. There was some work for Playboy both in print and television where she posed au naturele. She did a few small acting roles, then that seems to be it. I can’t find anything about where her career went after 2009 or her whereabouts today. 

Ballinger is even more of a mystery. She also did some work with Playboy. Her IMDB page lists three credits in small roles between 2008 to 2020. Aside from that, I don’t have any idea what happened to her. 

Tanya-Ballinger-Kitana-Baker-Miller-Lite-Catfight-Girls 2003Given that they had such high profiles at one point (as short as that might’ve been), it’s very strange given the age of the internet that there’s little to no recent information about either of them floating around out there. I can’t find any social media accounts for either of them and no recent updates about them at all.

My guess is both ladies retired from show business and hopefully are living private, quiet, happy lives today. If anyone knows what became of Kitana Baker and Tanya Ballinger please chime in! 

Miller Lite Beer went in new directions as well. Pushing aside how skin and sex were the main tools for marketing their beer in the late 90s to early 2000s, they implemented a reversal. Their commercials became much more subdued, focusing on their beer and not drawing any controversy. 

That is until 2023. 

In March 2023 to celebrate Women’s History Month, Miller Lite released its newest commercial that was pretty much an apology for the provocative marketing they had done in the past. It featured comedian Ilana Glazer who looks back with disdain at the old sexist marketing campaigns the company had focused on doing years ago.

As Glazer explains, “Here’s a little-known fact, women were among the very first to brew beer ever. Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis.”

Miller-Lite-Beer-Ilana-Glazer-politically-correct-commercialGlazer then strolls through a storage room filled with old Miller Light Beer advertisements, cardboard cutouts and posters of bikini-wearing women. The faces of the models in the old ads are pixilated.

I wondered if somewhere among the old ads she’s standing around, were there any ones that featured Baker and Ballinger somewhere in the background. 

It is announced that Miller Lite has decided to repent for their old ways of over sexualizing women to sell their beer. Glazer goes on to say that Miller is “…on a mission to find and purchase sexist beer ads from the past and turn them into something good…fertilizer to grow hops, benefitting hundreds of women brewers.”

“So, check the attic, your garage and you’re basement, and help us turn bad S*** into good S***.”

Those old marketing posters, images and paraphernalia of women in bikinis holding up bottles of Miller Lite are now being turned into compost. The company now appears eager to erase all of those women and that marketing from their history.

So, if you’re a collector of any of those old beer ads and posters that featured bikini babes and enjoy looking at them – don’t give them to Miller Lite!

Ironically, this Miller Lite commercial with its new politically correct attitude and criticizing the longstanding sexism in beer ads has gotten its own backlash online.

Some say it’s pandering to woke sensibilities and that the Miller Brewing Company is out of touch with its core male audience. Others are calling for a boycott of Miller Lite, much the same as the controversy that hit Bud Light after its association with transgender influencer Dylan Mulvany.

Wasn’t it so much simpler when middle-aged ex-athletes made funny banter in beer commercials?

Miller-Light-Catfight-Girls-commercial-Tanya-Ballinger-Kitana-BakerWell, what do you think? Do you prefer the new politically correct attitude that beer commercials have taken or do you think there was nothing wrong with the old sexually-soaked marketing that beer once used? 

In either case, that old ‘Miller Lite Catfight Commercial’ remains an interesting time capsule of an era of advertising that rests firmly in the early 2000s. We probably won’t be seeing anything like it again.

 Or will we….?

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