Captain America: The Winter Soldier’s Box Office & The Month of April
As the opening weekend box office gets counted up Marvel, Disney, every Marvel fan and every news outlet looking to have something to write about (including dopey bloggers like myself) is talking about how Captain America: The Winter Soldier has amassed $96 million in the U.S from its debut weekend. It now stands proudly holding the mantle of the largest domestic debut ever in April. If you’re keeping track of that sort of thing.
It also hauled over $200 million worldwide. Remember when there were all those worries the character wouldn’t work outside America and no one would be interested in watching him? Needless to say it has made a lot of money and is another feather in the cap (no pun intended) for Marvel.
I’m not sure what was the biggest opening movie in April previously. I don’t really keep track of big openings by month. I remember when it used to be all-time records we’d only read about, but now they expanded box office records by month to month so studios get a chance to brag more often and records have more of a chance of being broken.
Pretty soon they’ll broaden this to every week of the year. That will allow movies to have a chance to make history fifty-two weeks out of the year. Headlines will read – ‘Captain America: The Winter Soldier has best April 4th to April 6th opening of all time! *Thursday night screenings included’.
This isn’t going to be a review of Cap. So I’m not going to talk about the story, easter eggs or what kind of groundwork it sets up for the Marvel movie universe.
Although I will say I was one of the many who went to see it opening weekend and really liked it. There was a bit too much handheld/shaky cam during some of the action scenes, but I guess that’s the norm today. Overall, I thought it was really good, I would easily recommend it and am anxious to see it again.
I just wanted to take a minute and talk about this April box office thing that’s burning up newswires. As soon as I heard about Cap’s huge success and the fact that this big-budget movie has come out way ahead of the summer movie season I was waiting for a certain topic to be brought up – the sudden realization that April is now proved a valuable time to release big mega movies! Who woulda thunk?
Not to get into the whole history of the summer movie months or how it has evolved through the years, but once upon a time it consisted of the months of June, July and August. Then in 2002 Spider-Man opened in early May and suddenly with its success expanded the summer movie season. Since then May has been included in the slate of big special-effect spectacles for audiences to go see.
Now with Cap’s success it has enlarged summer even further by confirming to everyone that April can be a beneficial time for big popcorn films as well. Now no one should be surprised that we may be seeing more big event movies nabbing a spot in April in upcoming years.
My friend and I were talking about this Friday night when Cap’s level of success was still uncertain how big it would be. Sadly I should have posted this then to preempt all the online articles about this summer swelling to April idea that appears to be revolutionary to everyone. And believe me they are all over the place today!
I just find it amusing how big movies are pegged as ‘summer movies’. As if that’s the only time audiences will go see them. There are twelve months in the year. I never believed that those three or four months were the only spot big movies could find success in. What, because kids are out of school? Because people are on vacation? Because it’s warmer and people want to chill out in an air-conditioned theater? I never understood the rationale.
I believe if people want to see a movie they will, no matter what time of year it comes out. It’s kind of ridiculous to think they must be ‘summer movies’ to be huge hits and Hollywood and the media have to adjust the definition of the summer movie season just to make it work. Now they realize that audiences will go see a big shiny good movie in April? Really? It took them this long to find this out? What about March? Would they succeed then or is that now the new cutoff point?
I don’t know. Maybe it’s just me that’s gets irritated by this kind of stuff.
Anyway, go check out Captain America: The Winter Soldier. It’s a great ‘spring movie’.